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Data Science Srbija Webinar: How to be informed and not terrorized by data

What we’ll do

Data Science Srbija Webinar
How to be informed and not terrorized by data

Christopher Pramstaller – Analyst and Audience Development Editor at Süddeutsche Zeitung (, Germanys biggest quality daily. Having a strong editorial background he works with user data for many years. Always trying to help the newsroom making the most out of it.
Carmen Heger – Data Scientist at Süddeutsche Zeitung
Jie Bao – Data Scientist at Süddeutsche Zeitung

In present-day management, there is a tendency to solely believe in numbers. Yet not everything that counts can be counted, and not everything that can be counted, counts.

The presentation will focus on the rise of metrics and meaningful usage in an editorial environment.

Guests will also illustrate the challenges and opportunities faced by news publishers, how they want to leverage data science to drive the digital subscription business at Süddeutsche Zeitung. They will briefly present two use cases: purchase propensity and churn prediction.

No data expertise is needed to follow and understand the lecture. The lecture is intended for all audiences interested in data-informed development.

All applicants will be able to attend the webinar via the zoom application. The access link:


jul 04 2020


6:00 pm - 7:30 pm

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